Gerdau Marketing Materials

Gerdau Ameristeel is an international steel manufacturer with a US operation in Tampa, FL. Pop Design has worked with the communications team at Gerdau, helping educate their workers on the overall benefits of being employed at Gerdau. Direct mail postcard campaigns have been implemented as well as DVD campaigns to help relay the detailed benefits plan to each employee. This is an example of an internal corporate newsletter, the Gerdau Journal, which we helped to design and layout as part of that communication effort.